South Crossing Ice Wine & Truffles

Product managers for DFS' New Zealand Galleria needed an identity for their South Crossing Ice Wine and Truffles. The goal was to position the ice wine as a premium brand in the ice category. From concepting the unusual bottle shapes, to designing the bold packaging and memorable ice texture identity, made this a unique destination purchase when shopping at a luxury travel retailer. I really can't "wine" about this product identity!