Rexer

Rexer is an overseas food storage company with impressive sales worldwide, but was lacking presence in the United States. Consumers wanted an utility bowl set that was elegant enough to go from the microwave straight to the dinner table. The package design focussed on the beauty of the product, giving bowls the spotlight on the table. With beautiful food photography, concentric diamonds and a compelling brand story, I created a brand that showed how a simple serving bowl can be showcased elegantly.

Creative Direction, Packaging & Photography