Simpson Strong-Tie
Simpson Strong-Tie packaging needed a brand refresh to distinguish itself from the competition in retail. For their packaging, a new design architecture was developed using wood textures and in-use photography in combination with their preexisting brand equity. This packaging refresh allowed Simpson to stand out in the retail world. Because of the great response, I also created packaging for their Outdoor Accents line as well as a pergola display and a plexiglass Dtrong-Drive POS display. If you ask Simpson Strong-Tie about my designs, they’d say I nailed it!
Art Direction, Branding & Packaging
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