Toshiba Canvio Slim II Hard Drives

Toshiba wanted to sell their Slim hard drives in domestic and international markets, but they wanted to use the same package for both. From the structure to the design layout, I created a dual language package with easy-to-understand icons for them to take the Slim into retail worldwide. The accented color inner cavity combined with the black matte package created quite a stunning package. Slim is quickly gaining popularity and has become a best seller for Toshiba!

Creative Direction & Packaging