
DESIGN DIRECTIONALS

BIG Design wanted to mail out a self promotional package to prospective clients. I concepted "Creative Boost," which if taken will cause creativity and result in happy clients, increased revenue and empty retail shelves. Taking a pharmaceutical approach, I created the packaging and developed the mailing structure to get this into the hands of clients. Each medicine bottle contained a pill shaped USB containing the company's digital portfolio. The promo was indeed a boost, because BIG won over new clients!