Toshiba Canvio Slim II Hard Drive Club Store
Familiar with the saying, "trying to cram 10 pounds of stuff into a 5 pound bag?" Toshiba had a lot of information to share and I didn't have a lot of real estate on its club store package. By creating a structured hierarchy of information and easy-to-understand icons, the consumer was able to quickly and easily digest it all.
Creative Direction, Branding & Packaging
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