Florastor

Florastor, a daily probiotic supplement, needed a redesign to differentiate itself in a very competitive market. Collaborating with a consumer research focus group, we completed a competitive packaging analysis and discovered there was an opportunity to use lifestyle to set the brand apart from the competition. From this research, a visual image library and the new brand positioning “I am biotic,” were created. The new package design provokes an emotional connection with their consumers because the lifestyle imagery speaks to them. When it comes to good design, go with your gut.

Creative Direction, Packaging & Branding